Brazzell Marketing Agency strongly recommends that all home health agencies consider incorporating patient education videos into their orthopedic home care programs. In the past, home health agencies performed pre-surgical home visits, but the OIG put a chill on that practice (read more). Now, home health agencies can improve outcomes with orthopedic surgery patients, gain favor with orthopedic surgeons, and differentiate themselves from the competition with good patient education videos.

Brazzell Marketing Agency recommends
PrepareForJointSurgery.com

Value to Orthopedic Surgeons: Orthopedic surgeons have expressed appreciation to the home health agencies using these videos. As of March 2009, PrepareForJointSurgery.com has produced two videos: preparation for hip replacement and preparation for knee surgery. About these videos, orthopedic surgeons have made comments such as:

• "These videos accelerate the rehab process because my patients get many of their questions answered (by the video) . . ."
• Patients "feel more prepared, so they're not afraid."
• Patients "can go back to the video if they forget some details."
• "It's viewed in the home. That makes it convenient for the patient who can assess their surroundings and prepare for their recovery."
• "Means less phone calls to my office. It's great!"

Value to the Home Health Agency:

• The Office of the Inspector General (OIG) has specifically approved this video for free distribution to patients scheduled for orthopedic surgery (with certain conditions). [Advisory Opinion No. 07-16] At this time, BMA believes this is the only video specifically approved by the OIG for use by home health agencies. (See practical summary of decision at PFJS website.)
• PrepareForJointSurgery.com enables home health agencies to brand these videos and make them their own.
  • Put your agency name and log on each CD (recommended).
  • Put your branding on the CD case.
  • Put a custom intro screen with professional voice over at the beginning of your video. It should contain information about your agency and how you are providing this video to patients (recommended).
• Truly impressive production values. Broadcast television quality. It could cost an individual agency over ten thousand dollars to produce patient education videos of similar quality. PrepareForJointSurgery.com lets home health agencies brand these videos for as little as 25¢ each.
• The videos incorporate several interviews with real patients. This adds to the interest and positive emotional impact of the patient education videos.

What to do now: Order the $10 sample video from PrepareForJointSurgery.com. Strategize with your team about how to incorporate this powerful tool into your existing programs. Then order an initial supply. Click here to explore PrepareForJointSurgery.com

Recommended by Brazzell Marketing Agency.