NewsLink Target Marketing SM
Setting the Standard in Advertising
When thinking of digital advertising, search and social media are often the first to come to mind. The over-popularity of platforms such as Facebook and Google has driven the cost per impression to the top of the market, while other options are offering competitive and sometimes better values. One of the options now setting the standard is NewsLink Target Marketing. This platform combines vastly superior targeting capabilities with dramatically lower cost per ad view to deliver speedy and noticable return on investment. For these reasons, NewsLink Target Marketing should now be a part of robust media planning for non-medical home care agencies and a top consideration for other businesses and provider types.
How It Works: After a consultation with you, Brazzell Marketing Agency develops ads for and about your company that look and read like news headlines and excerpts, accompanied by journalistic photos. These compelling headlines about your business appear in apps, blogs, and major news websites—elevating your brand. More importantly, NewsLink works best when there are very specific targeting options from consumer research firms. This advertising method can target by ZIP code; demographics such as age, gender, income, and profession; and by current purchasing interest—such as being in-market for eldercare.
Proven applications where NewsLink Target Marketing performs well:
Marketing Private-Pay, Non-Medical Home Care:
Targets people who are in the market for eldercare AND who have a household income of $250K+. Delivers a faster return on investment in home care and a strong option for diversifying the media mix. Compared to search ads, NewsLink Target Marketing does much more to promote the advertiser with a larger number of people.
Marketing Medicaid-Funded Personal Care and Other Waiver Programs:
This approach creates an audience of people who are in the market for eldercare and who have a household income near or below the local Medicaid threshold. It can also target family caregivers of elderly individuals. This approach outperforms other options in speed and return on investment, while also building your agency's reputation more effectively.
General Physician & Surgeon Outreach / Referral Source Marketing:
This use is strong for physical therapy, hospice, Medicare-certified home health, and other healthcare providers seeking referrals from local doctors' offices. The approach can serve ads directly to doctors, and optionally decision-makers in medical practices, in your service area. Bring hundreds of them into your website monthly where they can access evolving messages about how your services help them help patients.
Why Your Marketing Mix Needs NewsLink Target Marketing:
Fast Results
It drives people already in the market for your services to your website, where they can contact you directly. These high-intent consumers are more likely to respond quickly and order your services sooner.
Superior Targeting
NewsLink Target Marketing integrates data from the world’s leading market research firms, allowing us to focus your budget on highly relevant audiences. Reach individuals not only in the market for your services but also likely to qualify for them—or have the means to pay out-of-pocket.
National-Brand Credibility in Your Local Market
Your ads appear in placements alongside national brands, lending authority and trust. Yet, they’re delivered strictly within your target geography, down to a single ZIP code if needed.
Outstanding Cost Per Impression
Even with modest budgets, our clients reach highly targeted audiences, often on premium websites, tens of thousands of times. Dollar for dollar, few advertising methods deliver as many views and clicks.
Trusted Placements
NewsLink ads appear on popular news websites, blogs, and apps your customers use daily—including Yahoo!, AOL, CBS News, The Associated Press, and more. Your sponsored headlines appear alongside respected publishers like Fortune, USA Today, and NBC, lending instant credibility to your brand.
Seamless, In-Content Placements
Unlike traditional banner ads that people often ignore, NewsLink ads are designed to look and read like news stories about you. Having a style consistent with the surrounding main text draws more attention and engagement from readers already consuming similar content.
