Add Authority and Usefulness to Your Website. Stay In Touch with Key Audiences. Boost Google Maps Rankings.
This one amazing service automatically handles your company blogging with lifestyle and services articles, your email newsletters, your Google Business Profile updates, your website updates, your print newsletter layout, and your social media posting. You are in complete control but don't have to lift a finger for everything to happen automatically. Prices start as low as $20.99 per month!
With the All Points Bulletin (APB) service, Brazzell Marketing Agency creates client-oriented articles and engaging graphics at the frequency you choose. We customize a website designed to be an add-on to your existing website. As we create new articles and graphics, your All Points Bulletin website automatically:
- posts to your Google Business Profile
- sends an email newsletter
- creates a new webpage for the new article and graphic
- and creates a print-ready PDF of the content
This service is available for:
Non-Medical Homecare
Physical Therapy
Medicare-Certified Home Health
Veterinary Practices
How This Helps
- Posting to the Google Business Profile regularly improves company rankings in the Google Maps results! This is one of the mechanisms by which the APB boosts engagement with your Google Business Profile, which leads directly to more new clients per year.
- New posts show your current and potential clients that you are active, engaged, and ready to help. Your website becomes a resource that is ever larger and more authoritative, helpful, and friendly.
- Email newsletters help you stay on the minds of customers and referral sources.
- Print-ready options for each article mean you have extra resources at the ready for health fair tables, presentation folder content, envelope stuffers, etc.
What We Do
When you order the All Points Bulletin we perform the following services for free:
- Set up a blog that matches your website.
- Set up a free email newsletter system with no limit on number of emails or number of subscribers. If you cancel the APB, you keep your subscriber list.
- Get your Google Business Profile started and help you claim it.
Additionally, we can connect your APB to all your social media for automatic posting. See the order form to learn more about the additional fees related to optional posting.
After the initial set up, we create articles with engaging images and email them to you at the frequency you specify (weekly, every other week, or monthly). You can alter them or opt out of a particular article if needed. After a week, your articles automatically post to your blog. Then, the APB posts your articles to your Google Business Profile and every connected platform.
Google Business Profile
Your Google Business Profile (GBP) determines whether you appear in Google Maps results, not your website. That makes the Google Business Profile very valuable. While you likely see that these profiles display contact information, we want our clients to know that they can and should post to them. The frequency and content of GBP posts go into the calculations for Google Maps rankings. APB posts to GBP improves engagement 15% on average. Additionally, when you have great articles, the Google Business Profile stands out as the place where your articles will be seen the most. Google has more daily active users than any other platform, and everyone can enjoy your content regardless of whether they have an account or are logged in. Last but not least, the engaging images and headlines of your articles add interest, friendliness, and authority to your very-important Google Business Profile.
Your APB Website
Your APB website can serve as the blog - or a blog - of your website. We often label it "Health News" in main menus. In setup, we change the APB template to have your logo, your contact information, your colors, and your main menu. We host your APB on a domain that will look like a section of your website: yourdomain.nwsltr.info. Visitors click the main menus to move back and forth between your APB and your main website seamlessly, making your APB effectively a section of your website. When first setting up your APB website, we load several articles. This makes it look established from day one.
Template and Article Examples
Free-For-Life Email Newsletter System
Email newsletters stand out as a great way to help key audiences remember and prefer you. Ask for email addresses from:
- Prospective clients who are considering your services: Stay in touch effortlessly. Decrease the odds they forget how to contact you.
- Active clients and family: Improve retention rates through positive messaging that communicates your professionalism and concern.
- Referral sources: Unobtrusively keep your name and services in front of referral sources so you stay top of mind and they send more referrals.
The email newsletter system reads your blog monthly. As long as there is new content, the system automatically generates emails with your headlines, article excerpts, and links to your blog. The emails proudly display your logo at the top.
The system maintains itself. People can subscribe and unsubscribe themselves. However, we recommend that you systematically ask permission to send email news and type email addresses in yourself, too. It's as easy as visiting your own website, entering an email address, and clicking subscribe.